Every shop is different – different segments, different brand voice, different target market. They are in different locations, sizes and shapes. And as the owner, you want something that stands out from your competitors to showcase your particular offer.
The people who do help you do this are Retail Interior Designers. Don’t make the mistake of thinking you can use the guy who designed your sister’s kitchen, or the other extreme – an architect. This is a specialised field with experts who understand how customers move through the space, functional things like kitchens and storage, and buildability for bringing the idea from paper through to construction.
So how do you find these gurus? You can do it the easy way and contact the wonderful team at Setting Up Shop, or you can use these 4 simple points:
Reputation / Previous Work
The best way to find a designer is through word of mouth or industry connections. Finding a reputable designer is important to ensuring you receive the service and attention to detail required. You should be able to view their past work and learn about their process/time-frames so that you understand how your project is likely to play out.
Does your designer have experience for your particular industry? There’s no point asking someone who has only ever designed shoe shops to work on your new medical centre! An experienced designer may be able to assist you with specialty features for your shop design, specific to your industry, as well as lessons learned from other projects.
What’s your budget? Not for design fees – for the whole project. Some designers are better than others at working to a tight budget and maximising wow while minimising cost. Hiring a designer that usually works with big budgets for large businesses might not be the right fit, if you are a new business with a simple design and small budget.
This might not seem important, however, choosing a designer that is compatible with you will help ease the design process. Another way to look at this is that some designers may be open to your ideas throughout the process, where as others may want minimal input, creating their own design according to your brief.
Every project is different, and every designer has their own way of doing things. However, if you are equipped with the key points to look for in a designer you will be one step closer to finishing your shop fit out, on time and on budget.
If you need help finding the right designer for your needs, contact Setting Up Shop today.